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Wouldn’t it be great if every holiday purchase created a lot of change? Not just nickels and dimes –  we’re talking new jobs, free education, and clean water. It’s easier than you think to make a difference with every gift you buy this season – just shop #FairTuesday. Today, join us and over 150 fair trade, ethical, and eco friendly brands worldwide to support conscious consumerism.


The #FairTuesday movement was launched in 2012 by Global Goods Partners, a non-profit organization dedicated to empowering women around the globe through fair trade. Over the course of five short weeks, #FairTuesday reached over 3 million people and brought together 135 partners in 13 countries.

At Soko, we empower our artisans. We believe that talented craftsmen and women everywhere should have access to the online marketplace. We provide a way for artisans to improve their livelihoods by removing the middlemen to directly access global consumers online. This mission will always be our core, which is why we’re taking this day to celebrate the work of other organizations advocating a triple bottom line. 

We’re proud to be partnering with #FairTuesday to bring awareness to some incredible brands out there, with amazing products and missions. Even more exciting – we’ve got friends like Rubina, Given Goods Co, Let’s Be Fair, and Made to Travel taking part as well! Check out our pinterest for our favorite gift ideas from other brands celebrating #FairTuesday with us, or visit the #FairTuesday site to discover other participants.


There are few things we love more than good deals on great products. A good deal on a great product that gives back might be one of those. You’ve already celebrated Thansksgiving and Black Friday – why not stretch out the joy for another day?

Today, do some good for the world and your wallet, and enjoy 25% off all Soko purchases with code “GIFTSOKO.”